Mobile events, as a business, can be exceedingly lucrative, depending on how you book your events. Depending on the event type, potential customers may or may not be (1) wearing the right outfits or (2) with the right people to take a valuable 3D portrait. If you choose the right types of events (comicons, parties, store openings, sporting competitions/practices, etc), you can find customers at the right moment to capture them and provide them with an awesome memory.
When evaluating specific events, it is exceedingly important to know your target customer’s on-site spend (to ensure you’re pricing your products within their allowable price range), the foot traffic numbers (make sure you have enough potential customers), and, if you are working with a client on a paid event, the client’s goals with the event.
There are thousands of potential events to choose from when running a mobile events business model; however, only a few of them are likely to be profitable for you, so always be vigilant when researching and choosing which event(s) you’ll be a part of!